And yes, I made this choice deliberately.
But after nearly two decades in software development, I've learned that technical prowess alone isn't the differentiator it once was. I've worked with many ways to publish websites throughout my career — from hand-coding HTML and deploying via FTP to Apache servers, to working with ColdFusion, PHP, and even TCL, to using modern static site generators like Jekyll, Gatsby, or Hugo, to leveraging platforms like Glitch and Val Town. I've deployed to everything from bare metal to cloud infrastructure to edge computing platforms.
And now, with AI-powered platforms like Replit and v0, the barrier to creating a website has never been lower.
Here's what I've discovered: launching a website is easy; creating business value is hard.
What I consistently emphasize to both clients and students is that successful deployment is the lesser part of launching a digital product. The greater part is validating that what you've built actually creates value. The real challenge — and where meaningful impact happens — is in continuously refining your product and message until it resonates with your audience.
After enduring countless project management tools, wikis, and productivity systems, Notion has quickly become my favorite. It serves as the backbone of my operation — tracking professional and personal projects, organizing my Zettelkasten note system, managing Wunsch Werks business operations, and now, publishing this website.
The primary benefit is rapid iteration without friction. I can refine my messaging, test new ideas, and evolve my content without complex deployment ceremonies. This allows me to focus on what matters most: communicating value to potential clients.
By integrating my website directly into my business operations platform, I've created a seamless workflow that embodies the efficiency I deliver to my partners.
In the business of software, pragmatic solutions that deliver results consistently outperform technically impressive but overengineered alternatives.
If this approach to solving problems resonates with you, or you're curious about how these principles might apply to your organization, let’s chat**:**